This new series shares advice for aspiring entrepreneurs.
Written by GirlsUp member Melissa Ariganello from melrosaavenue.com
If I could define 2014 for me personally, I would say it was the year of personal branding. This time last year, I started a blog, got active on Twitter, networked like crazy – all for the purpose of growing my personal brand. What is a personal brand? It is something that defines you. It allows you to communicate aspects of yourself to others, that helps to differentiate you. It comes in handy, especially when job hunting. You're often encouraged to sell yourself, and personal branding allows you to do just that.
If you're new to the concept of personal branding, you may not know where to start. At the beginning of 2014, I had no idea how to create my personal brand, but I learned along the way. It has helped me tremendously, and I encourage every aspiring entrepreneur to work on building theirs today. Here are 3 things you can do to start building your personal brand:
Get On Twitter
Twitter is the best tool around to help you build your personal brand. Twitter allows you to connect with others that have similar interests, so that you can expand your network. It also helps you to become an influencer in your field/industry, by allowing you to share insight and articles. If you want to use Twitter to shape your personal brand, make sure to use it correctly. Keep the personal status updates at bay, and use this platform professionally to expand your network. You never know who you can meet through Twitter! From industry experts, to mentors, to potential bosses – Twitter is the perfect online networking tool.
Create A Blog
We all have something to share with the world. Whether it be helpful tips or opinions, you can use blogging to share a part of yourself that ultimately contributes to shaping your personal brand. Having a blog also improves your skills and makes for a great portfolio. Through blogging, you will learn to improve your writing, learn new computer languages, and learn new design skills. Your blog can focus on one interest or various interests, just make sure it fits your personal brand and vision. Blogging is a tool you should take advantage of because the benefits are endless!
Network – online & offline!
If you want to strengthen your personal brand, you'll need to connect with others and expand your network. Part of your personal brand consists of what people associate with you. Do people see you as a driven entrepreneur? Think about what you want to portray, and use networking to cement that idea. Attend networking events and mixers (such as GirlsUp's Magic Mixers!) to be more strategic with your personal brand. As for online networking, use Twitter to make connections with those that you can later touch base with offline.
Hope these tips have provided a good foundation for building your personal brand!
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